NBC Olympics: U.S. star Jordan Burroughs key to wrestling's popularity push

Published July 22nd, 2016 by Jordan Burroughs

LINCOLN, Neb. (AP) — Jordan Burroughs used his gold-medal moment at the 2012 Olympics in London to emerge as one of wrestling's biggest stars.

A year later, the world's oldest sport turned to Burroughs to help save its future.

"They needed someone who was consistent, who was marketable, who was eloquent enough in their speech and articulate enough to engage with the media, and who was interested in engaging with the fans via social media," Burroughs said. "It was amazing timing for me."

Burroughs' charismatic personality, electric wrestling style and savvy use of social media has made him the face of the sport and one of the biggest stars the U.S. will send to next month's Rio Games.

In fact, he's become the rare wrestler to transcend a sport that in the past often closed itself off to outsiders.

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